Our Business Channels
The vision of Branford, "building global value", is guided by our desire to build enduring brand value through listening and understanding our business partners' individual needs.
Accordingly, we listen to our partner's needs and match each individual needs to the right channels of sales abroad.

Currently we have distributions through the following channels:

1. Select Shops
2. Department Stores
3. Malls
4. Concept Shops
5. SPA
6. Non-store Retailing

Concept Shops
Concept Shops are specialized type of boutique shops that offer products targeted to a specific consumer segment. Consistency of the shops unique concepts is present in the products that are offered.

Department Stores
Department stores are retail shops which specialize in providing a wide range of the consumer's personal and residential goods. Similar to the domestic markets, the department stores have strong presence in Asia.

Select Shops (Specialty Stores)
Select Shops are boutique shops that offer wide range of products in different brands. The shops function to provide not only trends, but lifestyle to their loyal customers.

Malls (Station Malls / Fashion Buildings)
Not only are "regular" malls increasing in Asia, there are also specialty malls like "station malls" and "Fashion Buildings" which target specific consumer segments.

SPA
Specialty Store Retailers of Private Label Apparel (SPA) are retailers that also manufacturer their own products. International brands often partner with SPA for licensing business in Asia.

Non-Store Retailing
Non-store retailers market and sell products through direct marketing channels such as catalog, TV, cellular phone and/or internet.